Google Analytics is a service designed by the Google company. This service, which operates completely free of charge, has been preferred by website owners very recently. It is a useful software that keeps the statistical information of a website operating on the internet and presents all kinds of in-site movements as a report to the website owner.
Thanks to Google Analytics, site owners get more detailed information about people who visit their website. Thus, the owner of the website understands the expectations of the target audience better and follows the path accordingly. In this case, the owner of the website; develops and shapes its content according to the visitors’ wishes and ensures that its website proceeds on the right path regarding its advertising and promotional campaigns.
Advantages of Google Analytics
Google Analytics is very important for the web page to rank very well. You can find all the information about who logs on to the site, which pages have fewer and more visitors, how long the visitor is staying on your site, and which keywords attract more visitors to the site, thanks to Google Analytics.
- You can easily learn and improve the weaknesses and strengths of your web page.
- You can also easily perform optimization studies by increasing the number of visitors to your website.
- No matter what purpose you set up your web page, you will be able to access the information you want very quickly with Google Analytics.