Search engine optimization, in other words, SEO aims to increase the value of the website and to be placed higher in the search engine and therefore to increase the number of visitors to the site. This is possible by adapting websites to the criteria of search engines. Comprehensive SEO work is done taking into account all these search engine criteria, the overall look, and the content of the site.
SEO can be defined as any improvement work done for search engines about a website. The search engines used to search for information and products over the internet have become the largest visitor and customer resources of the web platforms thanks to these features. In the search results, the majority of customers visiting the sites on the first pages have enabled this sector to form and gain importance over time.
SEO aims to reach the highest number of visitors in search traffic of these words by ranking higher in search engines with related keywords.
Why we need SEO?
- The visitor traffic of your website increases.
- It enables you to reach the right customer at the right time and effectively.
- Your brand gets stronger and its awareness increases.
- Being accessible by target words makes you an authority in your field.
- It helps you compete with digital advertising strategies developed by your competitors.
- You will be advantageous against competing brands in the industry.
Considering that the vast majority of internet users evaluate the results they encounter on the first page when searching on the internet and there are millions of websites in the digital environment, SEO is a necessary digital marketing technique to make you more discoverable than others.
Types of Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- Mobile SEO
- Semantic SEO
These are processes that involve various processes and criteria such as maximizing user experience within the site, optimizing menus and in-site navigation, presenting pages that are more easily perceived by search engines to users, and producing mobile compatible sites.
It is the whole of processes such as backlink, social media, branding carried out outside the site. Off-Page SEO has a wide variety in itself. Backlink is links to the site that are gained from different sites, blogs or social accounts with artificial or natural ways. Backlinks are 2 types as dofollow and nofollow.
It is based on the logic of a tag that specifies the nature of the backlinks received for dofollow backlink websites. The site that receives a link with a dofollow tag can take advantage of the values of the site, such as Alexa, TrustRank, PageRank. In particular, backlinks from an authoritative platform in the field will positively affect the rankings of the website’s search results.
- It helps to increase the PageRank value of the site.
- Increases TrustRank value, which symbolizes trust in the eyes of Google.
- Eliminates the fluctuations in site rankings over time.
- Search engines increase the value of the site in every sense.
You inform the search engines that you are not the guarantor of the opposite website with this tag. It means that you do not link to the website in order to place it higher in the search results. Search engines does not use them to determine search engine rankings.
There is a great increase in mobile internet usage. In order to be able to do business in the new sectors formed with the increase in mobile usage, SEO processes in this direction must be completed. At this point, we come across the concept of Mobile SEO.
It is important to keep your website up-to-date. So, the way to do it is to make your content unique and updated. Semantic SEO is basically, choosing the synonyms of the keywords that you want to get the top place in the search engine results.
For example, if you would like to find some synonyms or similar keywords that you want to use via this way, let’s say you have chosen the “Search Engine Optimization” after you search it, go to the bottom of the search results and you will see that the search engine will advise related keywords about your search. So, you can use those keywords to get your website a higher place in the search results.